The Sherwin-Williams Company announced it will continue as the official paint partner of Leagues Cup and shared an enhanced fan engagement strategy for the event. Leagues Cup 2025 will take place this summer and feature clubs from Major League Soccer and LIGA MX.

“Soccer has a unique ability to bring communities together, and we’re honored to be part of that journey,” says Freddy Carrillo, vice president, global architectural marketing at Sherwin-Williams. “Our expanded fan engagement strategy—featuring on-site activations, a sweepstakes and hospitality experiences—allows us to continue our commitment to empowering professionals and celebrating the vibrant culture of the sport.”

Sherwin-Williams, partnering with Purdy, is launching a national sweepstakes from, offering pros the chance to win exclusive prizes, including a grand prize trip for two to the Leagues Cup Final, a first prize of one Purdy 100th anniversary prize pack and a second prize of a Leagues Cup Team Jersey for 10 winners.

“Our partnership with Sherwin-Williams is about bringing fans closer to the heart of the tournament,” says Jen Cramer, Soccer United Marketing executive vice president of partnership marketing. “From unforgettable local experiences to shared moments that celebrate the culture of the game, this partnership helps us turn passion into meaningful connection.”