Sherwin-Williams unveiled its second-ever Loneliest Color of the Year, Radiant Lilac, which the company says is its least tinted and least popular color. Sherwin-Williams tints millions of gallons across its top colors each year, however, fewer than 1,000 gallons of Radiant Lilac have been tinted in the past year

“We’re always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices. The Loneliest Color™ is exactly that—celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before,” says Sue Wadden, director of color marketing at Sherwin-Williams. “At its core, color is about making fearless decisions and finding beauty in the unexpected.”

To spotlight this color, Sherwin-Williams has partnered with fashion Designer Dapper Dan, who created a Radiant Lilac-inspired outfit for Dallas Wings rookie Paige Bueckers.

“When it comes to how I choose to express myself, I always stay true to me. I love the loneliest color 2025 Radiant Lilac for the quiet confidence it conveys,” Buekers says. “Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports or the paint on your walls.”