Because paint tools and accessories is a broad category with a large number of items that could fall under that department in your store, it’s important to utilize smart merchandising so customers can find the products and information they need and you can better manage inventory. Thoughtful merchandising also makes your store look fully stocked, which has an impact on overall perception and quality of your business.
Use clear signage. Paint tools and accessories have a wide variety of purposes, so signage is an easy way to share information about a particular product and offer clarity to customers. Signage also helps organize tools into smaller subcategories, so they are easier to see and shop.
Cross-merchandise with other paint products. Display paint tools with the items they are intended to go with to boost transaction sizes. For example, keep a stack of hand-held paint buckets near the paint counter so customers can pick up one when they order their paint.
Get creative with displays. Some paint tools are better merchandised hanging up on hooks, while others can be stacked on shelves. Use a mix of traditional gondolas and shelving in this section to accommodate the merchandising needs of all the different types of products. Well-organized shelves also make it easy to do inventory when that time comes.
Promote new products. Display new paint tools and accessories on endcaps to share with customers and draw attention to these items. Endcaps are also an excellent spot to cross-merchandise items together, selling a whole project to customers.
