Hot Product Preview – October New Products

//Hot Product Preview – October New Products
October Product News

Hot Product Preview – October New Products

Despite the ongoing challenges of the last 18 months, manufacturers have forged ahead working on new innovations. Consumers and retailers alike have adapted to changing market conditions and new ways to shop and find the products they need. As winter approaches, now is the time to plan for the buying season.

Paint & Decorating Retailer’s Hot Product Preview brings some of the latest product updates to independent retailers. On the following pages, see the latest offerings from trusted manufacturers across the channel who have supported this publication through advertising. From your core coatings and sundries to those unique differentiators, these products can give your operation the boost it needs to make this uncertain season the best it can be for your business.

This is just the beginning of product research opportunities this fall. See many of these manufacturers and more at the National Hardware Show Oct. 21-23 in Las Vegas.

Acrylic Urethane PaintWaterborne Acrylic Urethane
Benjamin Moore | benjaminmoore.com

COMMAND® is the durable, single-component, multi-substrate solution to help you save time and tackle multiple jobs with speed and confidence. This interior/exterior, UV-resistant acrylic urethane enamel provides superior adhesion and abrasion resistance on a variety of substrates and is ideal for facility maintenance and property management applications where minimal maintenance disruptions and quick returns to service are required.


rust preventativeRust Preventative
Rust Patrol | rust-patrol.com

Are your customers tired of fighting rust? Recommend Rust Patrol® in a heavy-duty, 7 oz. aerosol can. Place this 12-pack countertop displays on the shelf or at the checkout counter. The new header is informative and highlights the things Rust Patrol® does best—Protects, Penetrates, Lubricates and Repels Water. Also available in Multi-Purpose and Lubricating Oil.


microfiber ragsMicrofiber Rags
Trimaco | trimaco.com

Trimaco’s shammy style Wonder Rags® are made of a unique microfiber material that is great for removing paint spills and splatters from surfaces. The streak-free and lint-free wipers are ideal for polishing and cleaning all surfaces. Wonder Rags® are pre-washed for softness and absorbency. They’re highly absorbent plus washable and reusable. Wonder Rags® are consistent in size—every wiper is 14 inches x 17 inches. Available in 25-pack and 50-pack dispenser boxes. They are made in the U.S.


oil-based stainFast Dry Stain
Old Masters | myoldmaster.com

Old Masters Fast Dry Stain is a high quality, interior oil-based stain that applies easily and enhances the wood’s natural grain with its intensified depth of color and clarity. Its rapid 30 minute dry time and superior performance allow projects to be top coated more quickly, granting a more efficient turnaround. The stain may be brushed, sprayed or wiped onto the surface and is preferred for hardwoods such as oak, ash, walnut and mahogany. Experience optimal results on all interior wood surfaces such as cabinets, doors, floors, furniture and woodwork.


waterborne primerUniversal Primer
Fine Paints of Europe | finepaintsofeurope.com

Fine Paints of Europe EUROLUX Universal Primer is a fast-drying, waterborne primer for use on sheetrock, wood, aluminum and masonry. EUROLUX Universal Primer may also be used on previously painted waterborne or solvent borne finishes, which have been cleaned and lightly sanded. This primer is intended for both interior and exterior applications. EUROLUX Universal Primer provides an ideal foundation for all Fine Paints of Europe waterborne and solvent borne paints, including ECO. EUROLUX Universal Primer may be tinted to any color.


microfiber roller coverMicrofiber Roller Cover
PRO ROLLER CO. | proroller.com or info@proroller.com

Pro Roller’s Microfiber roller covers are shed-resistant and provide a smooth, uniform finish when rolling in either direction. High density microfiber provides maximum pick-up and release. They provide excellent coverage, are suitable for use with all paints and are available in 4-inch, 9-inch, 14-inch and 18-inch lengths and ⅜ inch, ½ inch and ¾ inch naps.


acrylic enamel paintWaterborne Acrylic Enamel
PPG | ppgpaints.com

PPG Break-Through!® is an ultra-durable waterborne acrylic enamel with excellent flow and leveling, outstanding early block resistance and very fast drying time. It can be used for interior or exterior applications on both horizontal and vertical surfaces. It is ideal for use on doors, windows, trim and cabinetry; shelving, fixtures, railings, concrete floors and safety markings, in residential, commercial and institutional settings. The paint offers excellent adhesion to difficult substrates, including fiberglass, ceramic tile, laminate and architectural plastics and endures extreme bends and deformation without cracking or peeling.


eRewards logoCustomer Loyalty program
erewards | Customer Loyalty Rewards Smartphone App

Loyalty Rewards Programs are No. 1 for customer retention and building strong relationships. With an easy, one-time setup, customers will want to shop more, more often. Incentivized texts—such as discounts, special offers and promotions—motivate customers to earn rewards when they shop with you, ensuring you will be the first one they call or shop. Customers receive a statement every week. Wholesale customers receive one every month. You’ll boost customer trust in your business with a money-saving loyalty program, and your customers will feel valued and appreciated.