Diamond Vogel recently announced it is implementing a strategic shift in its approach to the architectural coatings market. The company will exit the retail space and divest its company-owned retail stores. Spectrum Paint will acquire Diamond Vogel’s architectural paint business across 11 locations and will assume operations at eight stores in central Iowa.

“In today’s evolving retail landscape, success demands continuous innovation and focus,” says Jeff Powell, CEO of Diamond Vogel. “Our strength lies in paint manufacturing and we recognized the need to reinvest in our core capabilities rather than retail operations. We’re pleased to partner with Spectrum Paint, a company known for delivering exceptional customer experiences. Spectrum will continue to offer our premium architectural paints and coatings to the market.”

The company is shifting its focus to its new industrial service center model, designed to provide local inventory support, color matching and order fulfillment to industrial customers. 12 Diamond Vogel locations will be upgraded to this model.

“Manufacturing is at the heart of who we are,” Powell says. “This strategic move allows us to return to our roots and reinvest in what we do best—making exceptional coatings.”