Diamond Vogel announced the formation of Consumer Coating Solutions, a business unit focused on supporting their Old Masters and Van Sickle retail brands. 

“The creation of Consumer Coating Solutions streamlines our consumer brands portfolio by unifying our sales efforts and support under one cohesive organization,” says Jeff Powell, Diamond Vogel president and CEO. “Our aim is to deliver consumer-focused solutions that elevate the retail experience for our dealers and distributors. This new business unit underscores our commitment to driving consumer satisfaction and retail excellence.”

Robert D. Reints will assume the role of director of Consumer Coatings Solutions. Reints holds extensive industry experience and has longstanding relationships with Old Masters from his tenure leading the brand.