The Home Improvement Research Institute is predicting a decrease in flooring sales this year, but retailers can prepare for the downturn by staying up to date on what’s trending and stocking the flooring that customers are most likely to purchase (click here). Darrin Johnson, owner of Ultimate Flooring & Paint, shares what his customers want this year and what you should be stocking to stay on top of flooring trends.

Flooring Trends

• Durability
  Johnson says his customers have been choosing luxury vinyl plank and tile options for their water- and scratch-resistance properties.
• Made in the U.S.
  Most of the flooring products available for purchase at Ultimate Flooring & Paint are made in the U.S., which appeals to its customer base and has helped alleviate some of the company’s supply chain issues.
• Sustainable Flooring
  Consumers are looking more for eco-friendly options such as carpets and hardwoods made from recycled and upcycled materials and renewable resources like cork and bamboo.
• Hardwoods
  More consumers are choosing hardwood over carpet and want smoother finishes. Wider planks are popular for creating a more cohesive look in a room.

Darrin’s Keys to Success

Darrin has expanded the store’s offerings to sell paint, blinds, flooring and countertops. He believes that more paint stores will become one-stop decorating centers because customers like the idea of one trusted company to help them with all projects.

“We have been successful in the flooring business for the same reason we have been successful in the paint business—service, service, service! We have a knowledgeable staff and top-shelf installers, and we stand behind our products. When you care, it shows.” ­—Darrin Johnson, Ultimate Flooring & Paint

By 2026, the global market for flooring is estimated to reach $474.5 billion.

Earth-Friendly Floors
Learn more about the different types of eco-friendly flooring available and the various benefits each offers here.