Growing the Facebook following for Roland’s Paint & More in Bad Axe, Michigan, is important to new owner Shawn Roehrig. He respects the store’s history in the community and does not want to depart from the hometown feel Roland’s Paint has.
“Customers are not only buying products, but they’re also buying the experience and expertise,” he says.
However, social media provides a reach that even 120 years in business cannot, so Roehrig is hopeful about expanding the store’s customer base by attracting people who don’t yet know about the business.
Creating buzz on social media has been fruitful. Two Facebook giveaways helped the store gain about 600 more followers, and Roehrig noticed a slight uptick in foot traffic in the store as well. The second giveaway, which included a 6-foot fiberglass ladder and a roller paint kit, was a big hit, Roehrig says.
He plans to continue offering contests to attract followers on Facebook and leveraging social media as part of his marketing strategy.
“The store is already pretty well known, but there are probably thousands of people who don’t know about this place yet,” Roehrig says.
