Every year, brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. The world’s top 10 most valuable and strongest paint brands are included in the Brand Finance Paints 10 2023 ranking. Read the highlights of the study below.
Sherwin-Williams is the most valuable paint brand at $7.5 billion.
Sherwin-Williams (brand value down 5% from 2021 to $7.5 billion) is the world’s most valuable paint brand for the second year running. Sherwin-Williams’ retention of the top spot comes amid selling price increases and increased production volume of the brand’s products. Despite a small brand value reduction year-on-year, Sherwin-Williams still dominates the Paints 10 2023 ranking, with a brand value almost double that of the next most valuable brand, PPG (brand value up 141% to $3.8 billion).
PPG is the fastest-growing paint brand.
PPG has seen, by far, the most brand value growth of all paint brands included in the ranking, up 141% to $3.8 billion.
PPG’s growth has been primarily driven by higher selling prices across its markets. The brand has also added further manufacturing capacity through strategic acquisitions, particularly in the fast-growing powder coating product category.
PPG leads for Sustainability perception Value
As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving overall brand value. One such attribute, growing rapidly in its significance, is sustainability. Brand Finance assesses how sustainable specific brands are perceived to be, represented by a Sustainability Perceptions Score. The value that is linked to sustainability perceptions, the Sustainability Perceptions Value (SPV), is then calculated for each brand.
PPG has the highest SPV at $134 million. The brand’s position at the top of the SPV table is not an assessment of its overall sustainability performance, but rather indicates how much brand value it has tied up in sustainability perceptions. The brand’s Sustainability Perception Score was also 4.52/10, the third highest in the ranking.
Additional insights, charts, more information about the methodology and definitions of key terms are available in here.
