Behr Paint Company recently announced the launch of BEHR PREMIUM PLUS^® ECOMIX™ Plant-Based Paint & Primer, an eco-friendly, 100% all-acrylic paint and primer.

“The launch of BEHR PREMIUM PLUS^® ECOMIX™ Plant-Based* Paint & Primer marks a significant milestone in our commitment to developing products that are better for people and the planet,” says Andy Lopez, SVP, head of global marketing at Behr Paint Company. “This is innovation in action, offering consumers a more environmentally responsible choice without compromising the trusted quality and performance they expect from Behr.”

The new product meets the 20% minimum threshold of renewable materials set for the interior paint and coatings category by the USDA BioPreferred Program.

“We are dedicated to driving meaningful change through sustainable practices across our entire organization,” says Megan Selby, president of Behr Paint Company. “From product formulation sourcing to how we support our communities–we believe it’s our ongoing responsibility to future generations.”

Behr also announced its partnership with Habitat for Humanity to donate 2,500 gallons of BEHR PREMIUM PLUS^® ECOMIX™ Plant-Based* Paint & Primer to over 100 homes across six affiliates in the U.S.