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Behr partners with Google for AI-fueled paint selection

Behr partners with Google for AI-fueled paint selection

by Annie Dameworth | Jul 17, 2025 | Industry News, Trends & Products

Behr Paint Company recently announced its partnership with Google Cloud to provide a personalized paint shopping experience for customers.  Combining Behr’s color data with Google Cloud’s AI capabilities, Behr has built an AI-powered agent named ChatHUE to help...
4 Products for Exterior Painting and Staining Projects

4 Products for Exterior Painting and Staining Projects

by Annie Dameworth | Jul 16, 2025 | Trends & Products

Summer is a good time for homeowners and professionals to upgrade the exteriors of their homes and businesses. Whether it’s staining a deck, painting a front door or touching up outdoor trim, the warm weather is a popular time to work on outdoor projects.  Paint and...
Bricoday 2025 Set to Break Records with Expanded Exhibit Space and New Exhibitors

Bricoday 2025 Set to Break Records with Expanded Exhibit Space and New Exhibitors

by Annie Dameworth | Jul 16, 2025 | Industry News, Trends & Products

The 17th edition of Bricoday, the leading B2B event for the DIY, technical, home improvement and decoration industries, is expected to be a record-setting event.  460 companies are participating in Bricoday so far, with 150 new entries. The show will be hosted at...
Back-to-School Shopping Kicks Off Early

Back-to-School Shopping Kicks Off Early

by Annie Dameworth | Jul 16, 2025 | Industry News, Trends & Products

Back-to-school shoppers have already begun purchasing items for the upcoming school year this month, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Two-thirds (67%) of shoppers began their shopping...
Remodeling Activity Sees Decline in Q2 2025

Remodeling Activity Sees Decline in Q2 2025

by Annie Dameworth | Jul 14, 2025 | Industry News, Trends & Products

The National Association of Home Builders (NAHB) released its NAHB/Westlake Royal Remodeling Market Index (RMI) for the second quarter of 2025. The index reported a reading of 59, down four points from the previous quarter. While Q2’s reading of 59 is positive, this...
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