Michael Beaudoin

As it looks to serve its stakeholders in 2025 and beyond, ALLPRO has taken a strategic approach and is investing in the resources to ensure maximum long-term benefits, including technology, distribution and branding, says Michael Beaudoin, ALLPRO executive vice president.

In the first quarter of 2025, ALLPRO launched an updated distribution site, allowing members to quickly place a distribution order by inserting it via an Excel file. Members will be able to place an order from their ERP system, format it into an Excel file and then upload it into the new site.

“The new site will have a modern look with tiles rather than lists, enhanced search features and an overall more modern look,” Beaudoin says. “This will also be launched with a new mobile ordering app with enhanced scanning capabilities and the ability to access all features of the website on your phone. The new features will make purchasing from the distribution centers easy.”

In Q3, Beaudoin says ALLPRO will expand its southeast distribution center in Tampa, Florida, and move the ALLPRO offices to a nearby facility that is secure from fl ooding and has stable power.

“Our existing office is very near the coast, and it is the first to be evacuated when there is a hurricane, which seems to be often,” Beaudoin says. “The plan will be to expand the warehouse by adding the 5,000 square feet we are using for the offices, which will allow us to increase the number of products we carry for the members purchasing from that warehouse.”

The additional space will bring the southeastern warehouse in line with the Midwest distribution center at around 20,000 square feet. The Northeast and West Coast distribution centers have approximately 40,000 square feet each, totaling 120,000 square feet of warehouse space with over $8 million in inventory serving the group.

During the year, ALLPRO will also focus on creating a brand for the independent paint dealer and ALLPRO brand. Beaudoin says the company produced a high-quality commercial that now can be viewed on multiple browsers.

“This commercial is just the beginning, and we will soon be ready to allow members to customize it with their content and use it in similar ways in their trading area,” Beaudoin says. “In addition, we have doubled the budget to advertise ALLPRO branded products in Google ads, social media and other advertising targeting contractors and had a booth for the first time at a PCA show. These are just our first major initiatives and over time, we will be expanding the resources that we put into this end-user marketing.”

The largest investment for 2025 will be the fall show in Dublin, Ireland, which will create a lifetime experience for all ALLPRO members and suppliers, Beaudoin says.

“All of the above investments are designed to enhance the independent channel and the value the group brings to its stakeholders,” Beaudoin says. “The best investment will always be in our future.”