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Boomer Homeowners

5 Paint Products for Boomer Homeowners

The Home Improvement Research Institute’s (HIRI) Generational Differences in Home Improvement Activity Report details data about the behaviors, insights and preferences homeowners in different generations experience.

While Generation X or younger consumers are more likely to purchase a home this year, Boomers are more likely to be selling their homes in coming years, the report cites. For your customers looking to spruce up their home for an upcoming showing, Paint & Decorating Retailer recommends adding these paint products to your inventory to appeal to older homeowners and DIYers.

Paint

The Regal Select Interior Paint from Benjamin Moore is a quick-drying paint that can withstand scuffs and burnishing from everyday wear and tear. This paint is available in five different sheens and can be mixed into over 3,500 colors. This paint dries fast and can be fully applied in one or two coats, minimizing painting time.

Glidden Diamond Interior Paint and Primer is available in five sheens, contains zero volatile organic compounds and has a low odor. This paint is highly scrubbable and can be applied in one or two coats.

Ladders

The Xtra-Lite Plus from Little Giant Ladders is a lightweight stepladder that can hold up to 375 pounds and features a tool tray top cap, rotating safety handrail, large standing platform and is made out of aircraft-grade aluminum. This ladder weighs 13.8 pounds and can extend up to 9 feet.

Applicators and Accessories

The Griptech Brush from The Wooster Brush Company features a soft grip at the fulcrum for added grip and enhanced ergonomics. This brush comes in an angle and thin angle sash and has a firm blend of CT polyester filaments.

The BetterGrip Paint Roller is an ergonomic paint roller with a natural hand position, reducing soreness and fatigue while painting. This roller has a three-piece frame, attaching to both sides of the roller and has can be attached to an extension handle.