When businesses think about social media marketing, Facebook and Twitter come immediately to mind. Depending on the industry, Pinterest and instagram may get some attention as well.

But did you know that YouTube is the second largest search engine in the world? In a society that is increasingly turning to smartphones and tablets for information on the go, video is an effective and efficient way for companies to spread their message and engage their audience. And with millions of daily subscriptions and more than 1 billion unique visitors each month, YouTube has become a gold mine of potential customers for tech-savvy entrepreneurs.

Not so tech-savvy? That’s what we’re here for.

The Power of YouTube is a PDRA-sponsored webinar walking you through the entire process of setting up a YouTube channel and uploading content to boosting sales and measuring your success.

Mastering the art of YouTube marketing will not only help build your brand awareness and expand your reach, but it will also give you a platform to share your knowledge and expertise with the masses. Whether it’s product reviews, DIY videos or regular vlog entries, unique YouTube content is a way to educate, entertain and attract visitors.

As an independent retailer in the paint and decorating industry, YouTube is a particularly powerful marketing tool. What better way to show off your industry expertise than with a how-to tutorial? Why just tell consumers about the benefits of a brand new product when you can show them?

A YouTube channel for your business will also increase your original content and boost your search engine optimization on Google. It will give you material to share on your other social media channels and provide you a built-in audience, much like your Facebook friends and your Twitter followers. It will improve the look of your website and entice visitors to stay longer.

But that’s just the tip of the iceberg. To reap the full rewards of YouTube, we encourage you to check out The Power of YouTube. Free for members and only $50 for non-members, we promise – it will pay for itself several times over.

For more information about The Power of YouTube, and our other educational webinars, click here.