In an age of retail where consumers have countless choices on where to spend their money, retailers need to focus on offering a high level of customer service in 2025. According to the Qualtrics 2025 Consumer Trends Report, 53% of consumers who have a bad shopping experience cut back on their spending with that business.
What’s The Problem?
- 45% of consumers attribute communication problems as part of poor experiences
- 37% of consumers attribute pricing concerns as part of poor experiences
- 21% of consumers attribute post-purchase support as part of poor experiences
How To Improve:
- Offer various ways to connect with customers, from digital options like email and social media to traditional avenues such as flyers and newsletters.
- Provide customers with the ability to earn rewards for money spent in your store to create a better experience for your customers and create a loyal following.
- Find ways to solicit customer opinions on your store. Seek input using online surveys, newsletters, emails and face-to-face interactions.