Sansin Corporation selected Ivory 21, an earthy, soft white with neutral undertones as its 2025 Color of the Year. The organic white shade is made to brighten up spaces and highlight the natural look of wood grain.
“Natural, translucent colors like Ivory are trending as homeowners, builders and architects seek durable finishes that protect the wood while highlighting its personality and allowing the character of the wood to shine through,” says Sjoerd Bos, Sansin’s managing director. “Ivory can be used to create a serene space on various species of wood with a range of undertones.”
As the Sansin 2025 Color of the Year, Ivory 21 can be used in many Sansin wood protection systems and is available for use in the Sansin Precision Coat Line.
“Ivory is a beautifully subtle and understated color that enables the natural wood tone that so many of our customers are looking for,” says Adam Bartlett, Sansin’s color specialist. “It can be accented with a range of the dark or light hues in Sansin’s color palette, and it looks particularly great on wooden ceilings.”
