PDRA is a trade association whose mission is to support independent dealers in the paint & decorating retail industry. We help our members by providing the tools and resources necessary for them to succeed – education, advocacy, networking, and research.
To communicate the benefits of shopping local to consumers
and pros, download “Shop Local” POP materials by clicking here.
Available for download are flyers, infographics, newspaper ads,
social media posts and more from the Independent We
Stand /NRHA “Home Sweet Home” study.
How has PDRA helped you?
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From the Blog
Marketing in a Post-Pandemic World
Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves in a vulnerable position. Harvard Business Review published an article laying out 10 Truths About […]
OSHA Issues New Guidance Against COVID-19
The Occupational Safety and Health Administration (OSHA) is releasing new guidelines meant to help employers protect workers and slow the spread of the coronavirus. In its report, OSHA provides updated guidance on safety measures and health standards employers should follow during the COVID-19 pandemic, listing a few necessary steps. “OSHA is updating its guidance to […]
Benjamin Moore’s Campaign Pivot
This past March, Benjamin Moore launched a new marketing campaign, entitled “See the Love”. For more than a year, we had been carefully developing new advertising that would resonate with our audiences while breaking through category clutter. This new campaign was a shift from previous efforts, as we wanted to represent the unique qualities of […]
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