Florida Paints recently released its 2025 color trend palette, featuring curated shades chosen to represent the natural wonders of the Sunshine State. 

The collection of colors, named “Natural Beauty,” includes 12 curated colors emulating hues of Florida’s sand beaches, blue oceans and wild groves. The shades range from classic blacks and whites to natural earth tones.

“Our paints are formulated for Florida living, so it was a natural decision to look in our own backyard when developing our 2025 trends,” says Don Strube, Florida Paints co-founder and co-CEO. “We’ve curated a collection that not only resonates with emerging design aesthetics, but also aligns with the evolving needs of businesses, architects and designers to help them stay ahead of the curve in an ever-changing market.”

Florida Paints, who recently earned the title of “Best Paint Store” by Orlando Magazine, offers free, hand-painted samples of the 12 palette shades of 2025. The company’s manufacturing facility and corporate offices are based in Winter Garden, Florida, and products are offered in 28 company-operated retail stores throughout the state.