Florida Paints recently launched Altura Interior Paint & Primer, a new high-performance paint and primer formula created for smooth application and lasting durability.
“Altura represents the next evolution of interior paint for Florida Paints,” says Don Strube, Florida Paints co-founder and co-CEO. “We designed this product to perform beautifully under real-world conditions—from bold color changes to everyday wear and tear—while delivering the consistent, high-quality finish our customers expect.”
Altura Interior Paint & Primer features:
- Advanced hide technology for outstanding coverage
- Smooth, even application with excellent leveling
- Durable finish designed to withstand daily use
- Low-VOC formulation for improved indoor air quality
- Available in multiple sheens to suit any space
