According to the Farnsworth Group’s Paint Market: Trends & Sustainability Study, 73% of homeowners spend on home improvement materials and tools to do project themselves instead of hiring pros, with 70% citing cost saving as the main reason. And, many customers opt for a digital shopping experience for ease and convenience when sourcing DIY materials, so ensuring your store’s online presence is simple to navigate and user-friendly is essential in winning customers and keeping sales consistent. See the most important factors among different generations when shopping for home improvement products online.