//Dunn-Edwards Unveils Debut Color of the Century
Dunn-Edwards color of the century

Dunn-Edwards Unveils Debut Color of the Century

Dunn-Edwards recently announced its first-ever Color of the Century, Viridian Odyssey.

In honor of the company’s 100th anniversary this year, the deep, sophisticated blue-green shade was chosen after research was done to discover the top trends across the past 10 decades. 

“Since 1925, Dunn-Edwards has been dedicated to shaping the world of paint, color and design, and Viridian Odyssey has been there all along—symbolizing life, growth and resilience with an understated elegance deeply rooted in the nature surrounding us,” says Lauren Hoferkamp, lead color expert at Dunn-Edwards. “While the Color of the Century honors the past and everything that’s brought us to this point, it also symbolizes a readiness for the next 100 years.”

Dunn-Edwards also announced new decade-inspired color palettes will launch every three weeks this year to celebrate the company’s centennial.

“As we celebrate a century of leadership in paint quality, color and design, Dunn-Edwards is setting its sights on the future. Building on our legacy of excellence, we are reimagining what the next 100 years of color innovation will look like,” Hoferkamp says. “Our 2025 designer-selected palettes are a tribute to this vision, blending the timeless beauty of the past with the promise of the future. These palettes encapsulate the spirit of evolution—where nostalgia harmonizes with optimism, and the artistry of design is elevated by cutting-edge technology.”