Benjamin Moore announced its fourth annual Contractor Appreciation initiative, honoring the dedication and craftsmanship of residential and commercial paint professionals.

“At Benjamin Moore, we believe in the transformative power of our paint. For generations, our unwavering passion for creating exceptional products and colors—crafted with the finest ingredients—has been at the heart of everything we do,” says Mindy Murphy, vice president of customer segmentation marketing at Benjamin Moore. “The skill and craftsmanship of hardworking painting professionals are the foundation of our success, and we are honored to recognize and celebrate their contributions this month—and beyond.”

As part of its month-long celebration, Benjamin Moore is taking its appreciation on tour for the second-consecutive year, visiting thousands of professional painters across 25 North American cities.

In partnership with its network of locally owned retailers, Benjamin Moore will host in-store events, offer exclusive promotions and organize hospitality events at select tour stops providing contractors with valuable opportunities to network and learn more about the Benjamin Moore brand.

In addition to these events, Benjamin Moore will be giving away a fully customized work truck. One contractor will win the truck, fully equipped with everything needed to elevate their business.