Behr Paint Company recently announced its partnership with Google Cloud to provide a personalized paint shopping experience for customers. 

Combining Behr’s color data with Google Cloud’s AI capabilities, Behr has built an AI-powered agent named ChatHUE to help homeowners with color decisions. 

“We are constantly listening to our customers and striving to simplify the home improvement process,” says Andy Lopez, Behr Paint Company senior vice president of marketing. “We know color selection is the biggest pain point, so we’re thrilled to now offer this intelligent, accessible solution to our customers, made possible by Google Cloud. It’s our hope that we can turn a daunting decision into an exciting, personalized discovery for everyone, so they can bring their vision to life with confidence.”

According to Behr, over 40% of customers find choosing a color to be the most difficult step in a paint project and 40% say the inability to decide bars them from starting projects altogether.

“Home improvement is a very personal and meaningful experience for consumers,” says Paul Tepfenhart, Google Cloud director of global retail strategy and solutions. “These decisions carry real significance for people, and we’re seeing that AI can help make choosing the right paint color much easier. Through this partnership with Behr, we’re helping the company deliver a smart, user-centric solution that demonstrates the potential of applied AI in our everyday lives.”