As part of its pursuit to promote and build up small businesses across the county, Independent We Stand today launched the sixth annual America’s Main Street contest, “Road to Recovery.” During the three-month long contest, consumers and businesses can nominate and vote for their favorite Main Street. The top vote-getting Main Street wins $25,000 in cash and sponsor-related prizes, including a $1,000 STIHL equipment certificate, shopping sprees for $500 each at Do it Best Corp., Tmbr Flooring and Nationwide Marketing Group.

“Independent We Stand wants to help locally owned businesses not just survive the pandemic, but thrive in their communities,” says Independent We Stand co-founder Bill Brunelle. “After the massive nationwide shutdowns due to COVID, we recognize the pride business owners take in their Main Streets, and we want to help share those stories through our contest. It’s more important now than ever, to get behind these businesses with our support.” 

All nominations and voting take place on MainStreetContest.com starting on Sept. 13. Semifinalist voting takes place Nov. 15 through Dec. 12 with the winner announced on Dec. 20. On Feb. 14, the America’s Main Street winner announces their plans for the $25,000 grand prize and celebrates with the “Show Your Main Streets Some Love” event. 

IWS, which is celebrating its 10th anniversary this year, focuses on educating consumers on the vital economic role independent businesses play in communities and helping small businesses build their customer bases locally.