True Joy has been named AkzoNobel’s 2025 Color of the Year. True Joy is a sunny yellow shade supported by three complementary color palettes.
“In this rapidly changing world, it’s easy to feel uncertain about our next steps,” says Heleen van Gent, AkzoNobel’s Global Aesthetic Center creative director. “But change creates an opportunity for imagination; a chance to create something even better. With our new Color of the Year and ColourFutures 2025 palettes, we want to inspire consumers to celebrate their roots and creativity and embrace the optimism of moving forward in their homes and spaces.”
AkzoNobel’s Global Aesthetic Center has been translating color trends for more than 30 years. Its annual ColourFutures trend forecast meeting brings together in-house experts, international architects, designers and journalists to share insights into how our reactions to the world around us impact our color choices. Junior designers and interns were also included for the first time this year, to ensure that consumers from the widest possible age range were represented in the influential Color of the Year decision-making process.
