After white, off-white is the most popular color choice from consumers remodeling or building their bathrooms, according to the 2024 Houzz U.S. Bathroom Study. As more homeowners embrace DIY remodels, it’s essential for retailers to stock a wide array of color options that cater to both design trends and individual tastes. Providing a balance between trendy and timeless choices can set your store apart from competitors, attracting handy customers who value variety and creativity in their projects.
To help you stay ahead, Paint & Decorating Retailer magazine has curated a list of four bathroom paint colors that align with the Houzz trends and another set of three shades that diverge from the mainstream, offering customers distinct alternatives to personalize their space.
On-Trend
Steam
This Benjamin Moore color, Steam is a trendy off-white fit for walls, accents and ceilings that pairs well with light grays, browns and earthy greens.
All White
All White is a soft, contemporary neutral paint color from Farrow & Ball. Pairing well with warm colors, All White contains no other pigments except for white. This color contrasts with rich blacks and deep blues.
Extra White
This Sherwin-Williams shade provides a clean and crisp look with its high light reflectivity, making it ideal for trim and ceilings. Extra White was a part of the 2019 Sherwin-Williams Color Forecast and is a part of the Pottery Barn Teen Collection 2024.
Milk Glass
Milk Glass is a warm, bright white from the Dunn-Edwards Whites collection. A designer-favorite, Milk Glass is a great choice for trim or ceilings and pairs well with browns, blacks and grays.
Off-Trend
Caramelized
The Dunn-Edwards 2025 Color of the Year, Caramelized is a warm terracotta brown with soft, earthy tones. This red-brown pairs with vintage-inspired interiors, while also pairing well with contemporary spaces.
Harlequin Blue
This grayish blue with hints of purple is a part of the Benjamin Moore Classics collection. Harlequin Blue transforms in varying light conditions, picking up gray tones in both afternoon and morning light. This blue pairs well with both white and off-white accent colors.
Spinach Salad
This dark, muted, granny smith green from PPG works well as an accent color or for an entire room. Spinach Salad pairs well with both light and dark trim.
